Coinshift Logomark Redesign:
Capturing the shift in
innovation
Coinshift Logomark Redesign:
Capturing the shift in
innovation
Identity
Mockups
Introduction
In 2021, Coinshift, a leader in simplifying treasury operations for crypto organizations, embarked on a transformative rebranding journey. Formerly known as Multisafe and preparing for their Series A funding, Coinshift sought a new visual identity to reflect its innovation and corporate maturity.
This case study explores the creative process and strategic thinking behind the reimagined Coinshift logo, a symbol poised to make a lasting impact in the cryptocurrency world.
Role
Transforming Conceptual Ideas and Company Direction into New Logomark
The Team
Engaged with Lead Product Designer and the Founder
Timeline
1 Week, August 2021
The Challenge: Navigating Change and Evolution
Coinshift's transition from its previous identity as Multisafe marked a pivotal moment in its evolution. Coinshift sought a branding overhaul that would position them as a trusted and reputable player in the finance and web3 sectors. The challenge lay in crafting a logo mark that captured Coinshift's essence while resonating with its target audience and reflecting its commitment to innovation and security.
The Challenge: Navigating Change and Evolution
Coinshift's transition from its previous identity as Multisafe marked a pivotal moment in its evolution. Coinshift sought a branding overhaul that would position them as a trusted and reputable player in the finance and web3 sectors. The challenge lay in crafting a logo mark that captured Coinshift's essence while resonating with its target audience and reflecting its commitment to innovation and security.
The Challenge: Navigating Change and Evolution
Coinshift's transition from its previous identity as Multisafe marked a pivotal moment in its evolution. Coinshift sought a branding overhaul that would position them as a trusted and reputable player in the finance and web3 sectors. The challenge lay in crafting a logo mark that captured Coinshift's essence while resonating with its target audience and reflecting its commitment to innovation and security.
Discovery and Ideation: Crafting the Vision
The journey began with immersive discussions with Coinshift's leadership team to understand their vision, values, and aspirations for the brand. Through collaborative brainstorming sessions and mood board exploration, the concept of "shift" emerged as a central theme, symbolizing Coinshift's mission to simplify treasury operations and facilitate seamless cryptocurrency exchange.
Discovery and Ideation: Crafting the Vision
The journey began with immersive discussions with Coinshift's leadership team to understand their vision, values, and aspirations for the brand. Through collaborative brainstorming sessions and mood board exploration, the concept of "shift" emerged as a central theme, symbolizing Coinshift's mission to simplify treasury operations and facilitate seamless cryptocurrency exchange.
Discovery and Ideation: Crafting the Vision
The journey began with immersive discussions with Coinshift's leadership team to understand their vision, values, and aspirations for the brand. Through collaborative brainstorming sessions and mood board exploration, the concept of "shift" emerged as a central theme, symbolizing Coinshift's mission to simplify treasury operations and facilitate seamless cryptocurrency exchange.
Inspired by Coins and Dynamic Shifts
Our inspiration for Coinshift's new identity stemmed from the timeless symbolism of coins and the concept of "shift." Coins, with their circular form and diverse designs, represent universal value and exchange.
Design Exploration: From Concept to Creation
With a clear vision in mind, the design exploration phase unfolded over weeks of iterative brainstorming, sketching, and prototyping. Various design directions were considered, from geometric shapes to abstract symbols, each meticulously crafted to capture the essence of Coinshift's brand personality. Ultimately, the decision was made to pursue a monogram design featuring multiple strokes, symbolizing the transformative power of Coinshift's solutions and the interconnectedness of crypto currencies.
Design Exploration: From Concept to Creation
With a clear vision in mind, the design exploration phase unfolded over weeks of iterative brainstorming, sketching, and prototyping. Various design directions were considered, from geometric shapes to abstract symbols, each meticulously crafted to capture the essence of Coinshift's brand personality. Ultimately, the decision was made to pursue a monogram design featuring multiple strokes, symbolizing the transformative power of Coinshift's solutions and the interconnectedness of crypto currencies.
Design Exploration: From Concept to Creation
With a clear vision in mind, the design exploration phase unfolded over weeks of iterative brainstorming, sketching, and prototyping. Various design directions were considered, from geometric shapes to abstract symbols, each meticulously crafted to capture the essence of Coinshift's brand personality. Ultimately, the decision was made to pursue a monogram design featuring multiple strokes, symbolizing the transformative power of Coinshift's solutions and the interconnectedness of crypto currencies.
Unveiling the New Identity: Making an Impact
With a clear vision in mind, the design exploration phase unfolded over weeks of iterative brainstorming, sketching, and prototyping. Various design directions were considered, from geometric shapes to abstract symbols, each meticulously crafted to capture the essence of Coinshift's brand personality. Ultimately, the decision was made to pursue a monogram design featuring multiple strokes, symbolizing the transformative power of Coinshift's solutions and the interconnectedness of crypto currencies.
Unveiling the New Identity: Making an Impact
With a clear vision in mind, the design exploration phase unfolded over weeks of iterative brainstorming, sketching, and prototyping. Various design directions were considered, from geometric shapes to abstract symbols, each meticulously crafted to capture the essence of Coinshift's brand personality. Ultimately, the decision was made to pursue a monogram design featuring multiple strokes, symbolizing the transformative power of Coinshift's solutions and the interconnectedness of crypto currencies.
Unveiling the New Identity: Making an Impact
With a clear vision in mind, the design exploration phase unfolded over weeks of iterative brainstorming, sketching, and prototyping. Various design directions were considered, from geometric shapes to abstract symbols, each meticulously crafted to capture the essence of Coinshift's brand personality. Ultimately, the decision was made to pursue a monogram design featuring multiple strokes, symbolizing the transformative power of Coinshift's solutions and the interconnectedness of crypto currencies.
Identity Shines in the Real World
The new Coinshift logomark has seamlessly integrated into real-world applications, demonstrating its versatility and impact. Whether displayed on digital platforms, business cards, or promotional materials, the logo stands out with its dynamic design and cohesive aesthetics. Videos and mockups showcase the logo in action, highlighting its effectiveness in brand promotion and collaboration efforts. This real-world implementation has solidified Coinshift's presence and enhanced its professional image in the competitive web3 industry.
Identity Shines in the Real World
The new Coinshift logomark has seamlessly integrated into real-world applications, demonstrating its versatility and impact. Whether displayed on digital platforms, business cards, or promotional materials, the logo stands out with its dynamic design and cohesive aesthetics. Videos and mockups showcase the logo in action, highlighting its effectiveness in brand promotion and collaboration efforts. This real-world implementation has solidified Coinshift's presence and enhanced its professional image in the competitive web3 industry.
Identity Shines in the Real World
The new Coinshift logomark has seamlessly integrated into real-world applications, demonstrating its versatility and impact. Whether displayed on digital platforms, business cards, or promotional materials, the logo stands out with its dynamic design and cohesive aesthetics. Videos and mockups showcase the logo in action, highlighting its effectiveness in brand promotion and collaboration efforts. This real-world implementation has solidified Coinshift's presence and enhanced its professional image in the competitive web3 industry.
Measurable Impact: Driving Results and Growth
In the months following the rebranding, Coinshift experienced tangible results that underscored the success of the logo redesign. Increased brand visibility and successful collaborations became hallmarks of Coinshift's revitalized identity. The logo mark became a beacon of trust and reliability, paving the way for continued growth and success in the competitive landscape of the web3 industry.
Measurable Impact: Driving Results and Growth
In the months following the rebranding, Coinshift experienced tangible results that underscored the success of the logo redesign. Increased brand visibility and successful collaborations became hallmarks of Coinshift's revitalized identity. The logo mark became a beacon of trust and reliability, paving the way for continued growth and success in the competitive landscape of the web3 industry.
Measurable Impact: Driving Results and Growth
In the months following the rebranding, Coinshift experienced tangible results that underscored the success of the logo redesign. Increased brand visibility and successful collaborations became hallmarks of Coinshift's revitalized identity. The logo mark became a beacon of trust and reliability, paving the way for continued growth and success in the competitive landscape of the web3 industry.