VTC:
Introducing a Giant in India
Identity
Web Landing Page
Introduction
Meet VTC, a key player in India's distribution scene, ensuring that FMCG brands reach Indian households. They are essential for international brands entering the Indian market because they offer backroom support, sales and delivery infrastructure, and more.
VTC uses their vast network and in-depth understanding of the region to their advantage in Product distribution, Visual merchandising, and Below-the-Line marketing initiatives.
Role
I worked as a Digital Designer and Webflow Developer
The Team
Collaborated with the Managing Director, Mr. Akshay Verma, and Cross functional teams
Timeline
3 months, 2023-24
Empathizing Phase
The journey began with in-depth conversations and back-to-back meetings with the managing director to understand VTC's core business and how they differentiate themselves in the market. This was followed by visits to departmental stores and local shops, revealing VTC’s focus on product availability and visibility.
They strategically place products based on regional insights and store sizes. VTC, a B2B business, bridges the gap between brands and stores, using direct reach to gather data and solve distribution challenges.
Persona
Brand Owner Looking to Enter the Indian Market
Introducing John, a successful European brand owner of an organic skincare line. After taking the European market by storm, he set out to expand into India, a market where demand for natural products is rising. But John had one major obstacle to overcome: his comprehension of the intricacies of the Indian market was limited.
Goals
To find a reliable organization that can facilitate large-scale product sales in India.
To identify services that can either assist with or fully manage their sales and distribution efforts in India.
Frustrations:
Given the unfamiliar business landscape, there are concerns about the reliability and effectiveness of potential partners.
A lack of understanding of the complexities involved in collaborating with a firm in a foreign market like India.
Expectations:
To discover a company that offers complete ownership of the various functions involved in selling and positioning a brand in a new market.
To receive comprehensive and transparent information about the services provided, ensuring confidence in the partnership.
Positioning Statement
A positioning statement clearly explains how a brand meets the needs of its customers, helping guide marketing and build a strong brand identity. It is essential for clear communication and ensuring everyone understands the brand’s unique value.
For
Global FMCG brands looking to expand into the Indian market.
VTC acts as
A bridge connecting these brands to the expansive and diverse Indian consumer base through our unparalleled distribution network and deep regional insights. We provide comprehensive, end-to-end solutions that ensure products reach every corner of India efficiently.
By Ensuring
Products are available and visible in all key retail channels, leveraging our expertise in sales, delivery, and visual merchandising.
So they can
Brands establish a strong foothold in India, create sustainable sales cycles, promote growth, and confidently navigate the complexities of the Indian market.
Network (Strength in Numbers):
This is important as it assures potential clients of VTC's extensive infrastructure and ability to deliver products efficiently across a vast and diverse market.
Distribution Channels
Highlighting these channels is crucial because it demonstrates VTC’s versatility and comprehensive approach to distribution, ensuring products are available in all major retail environments.
Current Brands
Featuring the prestigious brands currently partnered with VTC to demonstrate trust and credibility. This is significant as it provides social proof and builds confidence among potential clients, showing that leading brands trust VTC with their distribution needs.
